It all started in 2019 with the Italian Maison’s first co-branding project dubbed ‘Prada for Adidas’ – an unexpected collaboration between two major conglomerates which featured one bowling bag and…
Range Rover x Henry Poole & Co collaboration bespoke suits for brand’s 50th anniversary
There’s nothing more quintessentially British than Land Rover and suits. Celebrating 50 years of the Range Rover, Prof Gerry McGovern OBE, Land Rover Chief Creative Officer, designed a special fabric…
My Friend Has Now Convinced Me to Invest in This $550 Hair Tool
2020 isn’t shaping up to be the year I thought it would be—and that’s the simplest and nicest way for me to put it. Among many things in life, my…
13 Reasons January Jones Looks Half Her Age
We’re not sure exactly when it was that we first became fans of January Jones. Was it her most iconic role to date as Betty Draper? Or smaller “Oh my god, it’s January…
A Complete Guide to Every Type of Lingerie That’s Trending This Year
With each new season comes a fresh batch of trends in every category, from shoes to handbags to jeans, and lingerie is no different. While you might not think to update the types…
The Low-Rise Bikinis Celebs Over Age 40 Can’t Stop Wearing
We’re basically a swimwear site now. Just kidding, but it is true that when warmer weather rolls around, swim trend coverage takes center stage. We’ve covered the rise of the…
The Cotton Underwear Everyone Needs to Own
For all the reasons we love investing in gorgeous lingerie (i.e., the happiness and confidence boost, the varying trends, and ultimately, the sheer fact that it’s pretty), we also love…
This “Boring” Lingerie Style Has Increased in Popularity by 143%
Lingerie trends come and go (trust us—we’ve written about plenty of them), but lingerie staples never die. One of those staple styles, in particular, clearly shows no signs of fading. According…
This Emerging Brand Has All the Makings of an It-Girl Favorite
Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that…
Rachel Green Would Definitely Wear This ’90s Trend in 2020
Jennifer Aniston’s character Rachel Green of Friends was often spotted wearing the biggest fashion pieces of the moment, which included many of the major ‘90s trends we still remember today….