Name: STORY mfg. x ASICS GEL-VENTURE 6 “Reddish Brown,” “Vanilla Violet Quartz”
Colorway: TBC
SKU: 1203A712-200, 1203A712-250
MSRP: $133 USD
Release Date: April 18
Where to Buy: HBX and STORY mfg.
Update: The Story mfg. x ASICS GEL-VENTURE 6 comes in two gingham colorways – one in earthy browns and the other in a soft lilac and ecru mix. These colors reflect Story mfg.’s love for natural tones, inspired by nature and everyday fabrics.
A standout feature is the woven-style lacing, inspired by a memory of co-founder Saeed. As a teenager in Baghdad, he was captivated by the creative way local skaters styled their laces. To pay tribute to that, each pair comes with two sets of laces, allowing wearers to personalize their sneakers.
To celebrate the release, Story mfg. is hosting a two-day event at The Truman Brewery in East London. Visitors will be treated to a vegan cookie, oat milk, a sewing needle and a scrap of Story mfg. fabric. Guests can sit, stitch and contribute their embroidery to a communal Geodome centerpiece, a growing fabric project that represents creativity and collaboration.
The event runs from April 18-19. For more details, visit Story mfg.’s Instagram.
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Original Story (April 11):
ASICS is heading to London for its latest collaboration, this time with eco-conscious label Story mfg. Together, they’ve reimagined the GEL-VENTURE 6 in two gingham-covered styles that blend craft and functionality. Founded in 2013 by husband-and-wife duo Saeed and Katy Al-Rubeyi, Story mfg. is known for its slow-made, sustainable approach to fashion. This marks the brand’s first sneaker collaboration, merging thoughtful design with ethical production.
The Story mfg. x ASICS GEL-VENTURE 6 arrives in two earthy colorways: ”Reddish Brown” and ”Vanilla Violet Quartz.” Both feature breathable mesh uppers overlaid with gingham check panels, giving the trail-inspired silhouette a nostalgic, handcrafted look. A standout double-lacing system – with vertically woven gingham laces – adds a quirky, textured twist. Tonal midsoles and ASICS’ iconic stripes tie the design together. Branding is playfully split: the Story mfg. logo appears on the right tongue, while the ASICS logo stays on the left. Classic GEL-VENTURE 6 detailing at the heel and a Gel-cushioned outsole round out the design with comfort and support.
Ahead of the global release, Story mfg. will host a London pop-up on April 11 to April 12, where pairs will be available early. The wider release follows online via Story mfg. on April 13 and globally on April 18.
Story mfg. London pop-up
19 Hanbury Street
London E1 6QR
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