In 1998, Jil Sander and PUMA quietly changed fashion’s conversation. Their first collaboration — a hybrid of high fashion and football design — introduced a new language of luxury athleticism. Now, almost three decades later, creative director Simone Bellotti has revived that spirit with the re-edition of the Jil Sander × PUMA King Avanti. A … Continue reading Jil Sander × PUMA Revives a Legend: 30 Years of Minimalism and Movement
