What defines Adidas in 2026? Adidas enters 2026 with revenue near $25.8 billion USD, operating profit restored above $1 billion USD, a stronger direct sales mix, footwear-led demand, and a business that finally feels under control again. For a while, Adidas felt unpredictable. Product cycles were uneven. Discounts came fast. Releases felt rushed, then disappeared. … Continue reading 5 Numbers That Explain Adidas’s Direction in 2026 →