In a bid to appeal to a growing East and Southeast Asian market, luxury fashion brands are increasingly integrating local cultural references into their global design narratives by leveraging Lunar New Year capsule collections to deliver products that are both culturally impactful and desirable. For 2026, the Year of the Horse has inspired a wave of curated offerings that reinterpret traditional symbols — from zodiac motifs and good fortune iconography to folk tales and Chinese craftsmanship — across ready-to-wear, accessories and lifestyle pieces.

These collections serve multiple purposes: they reinforce brand relevance in key Asian markets, provide regionally focused storytelling and offer collectors exclusive — highly detailed pieces that extend beyond standard seasonal releases. Utilising short films with star-studded casts, immersive installations and collaborations with local artists, these capsule collections translate festive traditions into contemporary fashion experiences that resonate both culturally and commercially.

Dior by Jonathan Anderson

Centered on the Year of the Horse, Dior’s creative director Jonathan Anderson has unveiled a Lunar New Year capsule collection that draws on themes of luck, vitality and renewal. A highlight motif is the Dior Clover Garden — a reinterpretation of the 18th-century pastoral toile de Jouy, now infused with luminous four-leaf clovers and horse illustrations that reference the zodiac. This design is applied across ready-to-wear pieces including skirts, jackets, jeans and shirts, as well as accessories such as silk scarves, Mitzah bags and sneakers — creating a cohesive visual language that bridges fashion and cultural storytelling.

Iconography associated with good fortune — particularly the horseshoe — appears in jewellery and charms, reinforcing the zodiac theme throughout the collection. Dior’s signature bags — including the Lady Dior and Dior Book Tote — are presented in shades of pink, echoing the colour’s association with joy and femininity within the Maison’s heritage. By integrating these zodiac-inspired motifs into both apparel and accessories, Dior delivers a capsule that sees the amalgamation of traditional references with contemporary design, offering limited-edition pieces that celebrate the festive spirit of the Lunar New Year without seeming like a performative gesture to appeal to a growing Asian market.

LOEWE

LOEWE celebrates the Year of the Horse with a Lunar New Year capsule that draws directly on Chinese artistic traditions. At the centre of the campaign is an animated short film co-created with Shanghai Animation Film Studio, following a young horse tasked with fetching lanterns for its village. Along the way, it meets a deer, a platypus and LOEWE Global Brand Ambassador Wang Yibo, reflecting the themes of courage and self-belief from Peng Wenxi’s fable “Little Horse Crossing the River”. The film also demonstrates LOEWE’s ongoing collaboration with Chinese animation studios and its engagement with literary and visual storytelling.

The 2026 collection translates the horse motif into products across ready-to-wear and accessories. Special editions of the Puzzle and Amazona 31 cropped bags feature hand-knotted fringes and tassels reminiscent of a horse’s mane, while charms and dice echo the zodiac animal. A leather overshirt —created for Wang Yibo and worn by him in the short film — will be sold exclusively in select Chinese stores. The campaign — photographed by Nick Yang and including model Wei Yiting — visually links the collection’s motifs with the film’s narrative.

LOEWE is also staging lantern installations in Shanghai, Chengdu and Nanjing to accompany the collection. At CASA LOEWE Shanghai, lanterns inspired by the film’s characters and landscapes will fill the garden square, while at LOEWE Gaozhai, Chengdu, sun and horse lanterns will complement the New Year window displays. In Nanjing’s historic Yuyuan Garden, lanterns integrating LOEWE designs with the site’s architecture will provide a public celebration of the festival. LOEWE tapping into tier-two and select tier-three cities alongside leveraging China’s explosive growth in short-form drama content highlights luxury fashion’s strategic focus on the Asian market.

Loro Piana

Loro Piana honours the Year of the Horse with a capsule collection that combines heritage sportswear and subtle equestrian references. Central to the offering is a reimagined version of the Horsey jacket for men and women — retaining signature features from the 1992 original created for the Italian show jumping team — including patch pockets, a stand-up collar with anti-rain and anti-wind flap and concealed horn buttons. The jacket bears the Maison’s Blue Label marking iconic sportswear pieces, while a delicate paisley print — the Chandani Horse — weaves the horse motif into women’s garments, scarves, slippers and the Extra Pocket L19 bag.

Women’s looks — such as the Cellina parka, vest and jogging pants — mix structured tailoring with relaxed fluidity, crafted from exclusive mouliné wool, linen and silk jersey. Men’s pieces emphasise ease of movement through cashmere knitwear, jersey trousers and outerwear in earthy tones, made from Sea Island Cotton and other refined materials. Accessories include Tennis Walk shoes in leather or canvas and a Moonlight gift set in Baby Cashmere for newborns. The collection — available in Loro Piana boutiques across China, South Korea, South Asia and Japan — demonstrates the Maison’s ongoing focus on understated tactile craftsmanship while integrating zodiac-inspired symbolism.

Balenciaga

Balenciaga’s 2026 New Year Series marks the Year of the Horse with a collection that combines oversized graphics, signature logomarks and zodiac-inspired accessories. The ready-to-wear offering spans tracksuits, hoodies, T-shirts, scarves and layering pieces such as leather track jackets and wide-neck polo shirts, many featuring an oversized cursive Balenciaga Paris motif or embroidered script. Bags are updated for the occasion — including a light grey Arena leather Le City East-West bag — while bag charms in the form of lucky horseshoes and red strass-set hearts reference the zodiac.

Footwear receives seasonal treatments with the Hamptons and Track Sneakers presented in exclusive colourways accented with red detailing and scribbled laces. Supporting the launch is a short film and photography series shot in Shanghai by John Yuyi which captures actors Ma Sichun, Yang Chaoyue and Chen Feiyu alongside content creators JM and Tan Suan enjoying Lunar New Year traditions, from shopping for Bingtanghulu fruit sticks to taking in the city skyline from a rooftop. This Balenciaga capsule collection integrates the Maison’s visual identity with cultural symbolism for a regionally resonant celebration.

Ralph Lauren 2026 Lunar New Year Gift Guide

Ralph Lauren marks the Year of the Horse with a comprehensive Lunar New Year capsule highlighting “Lunar New Year Essentials” spanning multiple lines — from Ralph Lauren Collection and Purple Label to Polo Ralph Lauren, Lauren Ralph Lauren and children’s ranges. Across the offering, festive designs reinterpret wardrobe staples through seasonal motifs and colourways associated with prosperity and renewal.

Key pieces include silk blouses, lambskin jackets, wool-silk sweaters, cashmere knits and the Lunar New Year Polo Bear sweaters, alongside coordinating skirts and dresses. Accessories complement the apparel, with calfskin and suede bags, tote and crossbody options and seasonal scarves, beanies and caps. The children’s range mirrors adult themes with Polo Bear and horse-inspired prints on reversible jackets, zip sweaters and cotton-wool ensembles. Ralph Lauren’s capsule integrates signature silhouettes with Lunar New Year motifs, offering a full wardrobe and accessory edit designed for gifting and festive dressing, while extending the Maison’s equestrian and preppy aesthetic into culturally resonant seasonal editions.

CELINE

CELINE celebrates the Year of the Horse with a Lunar New Year capsule centred on the symbolism of wishing trees, a folk tradition representing hopes, fortune and renewal. The collection is visually anchored by a central installation of a towering evergreen adorned with thousands of CELINE scarves and ribbons, creating a striking interplay between fashion and cultural ritual. Campaign imagery by Kin Chan Coedel captures this installation within a scenic Chinese landscape, while fashion photography by Zhong Lin presents the collection on models in a variety of festive silhouettes, underscoring the collection’s vibrant, celebratory mood. Through scarves, accessories and ready-to-wear, CELINE translates the traditional motifs of prosperity and aspiration into pieces that are both wearable and culturally resonant, emphasising colour and narrative over overt festive branding.

Fendi

Fendi marks the 2026 Year of the Fire Horse with a capsule collection for women and men that draws on the colour-blocking and floral motifs of the Spring/Summer 2026 runway, reinterpreted in shades of light blue, pink and yellow to infuse energy into the label’s signature FF logo knits. The capsule’s accessories on the other hand, feature new BFF Mini and Maxi charms adorned with red hues and auspicious motifs — including persimmons and peanuts, referencing the Chinese phrase for good fortune. Women’s ready-to-wear pieces include dresses, coats and accessories with delicate embroidery and floral-inspired FENDI logos, while menswear features windbreakers, hoodies and T-shirts that translate the Spring/Summer palette into wearable festive elegance.

A short film accompanying the launch depicts the BFF charms preparing Jiaozi together, culminating in the dumplings arranged to form the FENDI logo, underscoring the collection’s themes of family, reunion and craftsmanship. Additional jewellery pieces incorporate the Maison’s signature gold and red colour accents to offer limited-edition, highly detailed pieces that convey celebration while bringing consumers’ attention to artisanal detail and opening the brand to further avenues of profit aside from their ready-to-wear pieces.

Montblanc Chinese New Year 2026

Montblanc celebrates the Year of the Horse with a Lunar New Year capsule collection that highlights the Maison’s expertise across writing instruments, leather goods and timepieces while reflecting themes of renewal and optimism. At the centre of the collection is The Montblanc Horse — an original illustration by artistic director Marco Tomasetta depicting a galloping horse emerging from a flowing fountain pen line, accompanied by infinity-shaped clouds that reference both the brand’s craftsmanship and the cultural significance of the number ‘eight’ as a symbol of prosperity.

The capsule includes a Thin Briefcase and Mini Crossbody in embroidered gabardine with leather detailing, alongside a Pen Pouch, Passport Holder and Notebook in printed Sartorial leather. Writing instruments feature the Meisterstück Golden Hour Solitaire, with engraved hexagon patterns beneath translucent burgundy lacquer, gold-coated fittings and a handcrafted Au 750 gold nib and the Meisterstück Burgundy Red, reimagining Montblanc’s classic pen in deep burgundy resin with a bi-colour Au 585 nib.

The Maison also extends the theme to watches with the Star Legacy Moonphase Limited Edition 1786, featuring a burgundy-patterned dial, rose-gold moon and stars and the MB 24.31 automatic movement in a 42mm stainless steel case. Across categories, the capsule emphasises red and gold colourways to evoke good fortune, while presenting limited-edition pieces designed to mark new beginnings with functional (and symbolic) craftsmanship.

MCM

MCM’s Lunar New Year collection draws on the zodiac’s associations with freedom, vitality and forward momentum. Central to the campaign is the motif of the chess knight — a symbol of unconventional movement and decisive choice — reflecting both the agility of the horse and the strategic discipline of the game. The collection features upcycled Aren bags in Cognac Visetos, hand-painted with the knight motif to transform classic pieces into limited-edition expressions of individuality and purpose. Pieces include the Year of the Horse Aren Shoulder Bag, Aren Chain Shoulder Bag and the Aren Crossbody — each designed to reinforce the concept of intentional movement. The campaign also sees immersive visuals and global activations, emphasising the idea that progress is achieved through confidence and decisive action. The collection provides a contemporary interpretation of Lunar New Year symbolism through contemporary design and artisanal detailing.

Emporio Armani

Emporio Armani’s Lunar New Year collection features motifs drawn from the zodiac horse, expressed through diamond accents, three-dimensional flocking techniques and detachable golden horse charms, which serve as a nod to renewal and fresh beginnings. Womenswear pieces include T-shirts and tops with understated horse detailing, tweed suits with removable charms, jeans, midi skirts, cotton coats, down gilets, jersey knitwear, sweatshirts and scarves. The men’s wardrobe encompasses velvet suits, bomber and hooded jackets, sweatshirts, T-shirts, polo shirts, trousers and coordinated scarf-and-cap sets.

The campaign is fronted by Emporio Armani global ambassador Jackson Yee, alongside Greater China and Asia-Pacific ambassadors Zeng Shunxi and Bai Lu — highlighting the versatility of the capsule. Zeng Shunxi wears the men’s 2026 Chinese New Year automatic watch with an openwork dial and brown leather strap, complemented by gunmetal jewellery with zircon details, while Bai Lu showcases the women’s edition with a mother-of-pearl dial, flake pattern, stone-set horseshoe accents and a burgundy croco-patterned strap.

For more on the latest in luxury fashion and style reads, click here.

The post 10 Exclusive Lunar New Year 2026 Capsule Collection appeared first on LUXUO.