If I had to pick one celebrity as my beauty muse, it would probably be Hailey Bieber. Her glowing skin and natural, dewy makeup looks (courtesy of her brand, Rhode) are big factors in this—but the star also has impeccable taste in fragrances—especially when it comes to luxury French scents. In an interview with Harper’s Bazaar UK back in 2023, Bieber revealed that one of her favourite perfumes is Fleur Narcotique by Ex Nihilo.

Hailey Bieber wearing a pair of black sunglasses with a chic updo hairstyle

(Image credit: @haileybieber)

Founded in 2013 by Sylvie Loday, Olivier Royère and Benoît Verdier, Ex Nihilo is a niche fragrance house that breaks conventions and creates head-turning, experimental scents for those of you wanting to stand out from the crowd. Sitting in the luxury market, each perfume ranges from around £180 to £365. Because of the higher price tag, I was very keen to try the fragrances out for myself. Of course, I was intrigued to know what Bieber’s go-to scent smelt like, but I also wanted to see whether the other bestsellers from the brand were worth the luxury price tag.

A picture of an Ex Nihilo perfume on a white linen background

(Image credit: @gracelindsay__ for Who What Wear UK)

I’ve been testing Ex Nihilo perfumes, from old favourites to new launches.

Alongside Fleur Narcotique, I’ve been testing some of the brand’s newest and most popular scents, and below, I’ve rounded up my top Ex Nihilo picks, alongside my honest thoughts on each fragrance. If you want to smell like your most expensive self, I highly suggest you keep scrolling…

The Best Ex Nihilo Perfumes

1. Ex Nihilo Fleur Narcotique

2. Ex Nihilo Lust In Paradise Extrait

3. Ex Nihilo Honore Delights

4. Ex Nihilo Demon Dancer

5. Ex Nihilo Iris Porcelana

6. Ex Nihilo Fleur Narcotique Extrait

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.