MASU, the label directed by Shinpei Goto, is launching its third capsule collection with PUMA.
The latest collection revolves around the theme of “PUMA before PUMA existed,” reinterpreting the T7 and SUEDE from the PUMA archives. It incorporates decorative details often found on Victorian jackets into a track jacket and sneakers, alongside socks featuring an angel motif.
The “PUMA x MASU CURIO SUEDE” takes inspiration from the CRACK, the root of the PUMA SUEDE introduced in 1968. The exterior and lining of a Victorian jacket are represented using suede and canvas, finished with a design incorporating speed hooks. The lace tag features a foil-stamped angel and a distressed finish. Available in “IVORYxBLACK,” sizes range from 22.5 to 30.0 cm, priced at 22,000 yen.
The “PUMA x MASU T7 CURIO TRACK JACKET” is a track jacket based on the T7, which debuted in 1968, incorporating Victorian jacket motifs. It features multiple buttons and flap pockets, with the PUMA Cat on the left chest and MASU’s signature angel on the sleeve. Available in “BLACK,” sizes range from XS to XL, priced at 28,000 yen.
The “PUMA × MASU FLYING ANGEL SOCKS” are long-hose socks featuring an angel monogram. With the PUMA Cat on the front and the MASU logo on the toe, the design corresponds with the angel on the CURIO SUEDE’s lace tag. Available in “BLACK,” they come in one size (FREE) and are priced at 2,500 yen.
The PUMA x MASU capsule collection will be available starting Monday, October 12 at the PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA’s official online store, the PUMA app, MASU’s official online store, and select retailers. (*All prices in this article include tax.)