Following on from last month’s Patta collaboration, U.K.-based retailer END. has linked up with adidas Originals for a new take on the Superstar silhouette. Dubbed “Alternative Luxury,” the collaborative sneaker…
Take Your Best Look Yet at the Nike Air Yeezy 2 “Mismatch” Sample
Before his YEEZY partnership with adidas, Kanye West designed two sneakers for Nike that truly kicked off an ongoing interesting moment in sneaker culture. Despite only releasing a handful of…
Nike Signs on Ruohan Wang for Artful Blazer Mid ’77, Air Max 90 and Air Force 1
Nike has called in Berlin-based artist Ruohan Wang for expressive renditions of the Blazer Mid ’77, Air Max 90 and Air Force 1. Each pair is emblazoned with a painterly…
New Balance’s Latest Collaboration Is the Secret To Beauty & Youth
No matter how many sneakers you have in your collection, there’s always room for another pair of solid neutral kicks. Especially a pair of cushy New Balances. To help you…
Vans Taps Legendary Tattoo Artist BJ Betts for a Camo-Clad Triple Pack
To expand on its “Made for the Makers” series, Vans has now tapped legendary American tattoo artist BJ Betts for a triple pack of functional, camo-clad sneakers, spanning across the Old…
Jon Wexler Shares the Most Important Thing He Learned From Kanye West
Jon Wexler is no stranger to sending shockwaves through the world of street culture. The man affectionately known as “Wex” did so once again when it was announced earlier this…
I’m Calling It Now: Matching Pajama Sets Are Fall’s WFH Suits
Right off the bat, I’m just going to admit that I’m no stranger to wearing pajama sets while I work. Two years prior to joining Who What Wear, I was…
Allen Iverson Pays Homage to Dallas Cowboys With Reebok Question Mid Colorway
Allen Iverson is honoring his favorite NFL team, the Dallas Cowboys, with the arrival of a new Reebok Question Mid. The basketball silhouette boasts the unmistakable Cowboys colorway with its…
Nike Adorns the Air Max 90 FlyEase With “Apple Green” Accents
Since its official debut in January, Nike’s Air Max 90 FlyEase has been released in several bold colorways. Trailing behind the “Industrial Blue” variant, the retrofuturistic sneaker now arrives in…
The Pricey SkinCeuticals Serum Gwyneth and Tracee Vouch For Just Went on Sale
There are few skincare products so legendary that the mere mention of them inspires a giddy response from celebrities, editors, and consumers alike. Augustinus Bader’s The Cream is one of those…