“The first tattoo I ever did was on myself, because my mentor was like, ‘I’m not letting you ruin someone else’s body; you can ruin your own,’” laughs Jamie Lo,…
Fashion Loves To Hate These 6 Y2K Trends. Now They Are Back.
Much to the dismay of some millennials who, two decades on, still have low-rise-jean-induced nightmares, the time has come to accept the fact that the hip-baring garb of 2003 is…
Patrick Mahomes Gets His Own Adidas Signature Shoe
Patrick Mahomes’ first signature shoe with Adidas, the Mahomes 1.0 Impact FL, is releasing in August 2021. Click here to learn about how you can buy a pair.
Pharrell’s Next Adidas Sneaker Is Dropping Soon
Pharrell Williams has a new Adidas sneaker collaboration releasing soon. Find out more about the Pharrell x Adidas Humanrace Sichona shoes here.
The Fragment x Sacai x Nike LDWaffle Collabs Are Dropping in August
A three-way Fragment x Sacai x Nike LDWaffle collab is releasing in August 2021. Click here for a detailed look and the official release info.
Sustainable Trailblazer Allbirds Just Launched Its First Activewear Collection
The brand known for creating the “world’s most comfortable shoes,” using forward-thinking sustainable fabrics like sugarcane and plant-based faux leather, and partnering with global behemoths like Adidas on the shoe…
adidas Unveils Signature Patrick Mahomes Training Shoe
adidas and Patrick Mahomes have joined forces to launch the star quarterback’s signature training shoe and an apparel collection to go alongside it. The footwear and apparel design feature Mahome’s…
We’re 8 Years Apart, Yet This Brightening Serum Visibly Improved Both Our Skin
I recently cleaned out my beauty closet (yes, I have a hallway closet stuffed with products instead of linens—everything is fine), and aside from being totally embarrassed by how much…
This Swimsuit Trend Is Underrated, But I Love How It’s Subtly Sexy
We’ve officially entered high summer, and while some of us may be itching to start stocking up on fall’s must-have items, there are still plenty of beach days and poolside…
Bought by You: The 25 Most Purchased Fashion Items of July
If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style…