Update: Six weeks after teasing the launch of her own beauty brand, Alicia Keys has revealed several key details about the forthcoming line, in partnership with E.l.f. – including its…
Exclusive: Fashion Meets Function in Mackage’s Debut Footwear Line
Montreal-based outerwear brand Mackage is expanding its offering this winter, with the launch of its debut line of footwear. Approaching the design of the footwear in the same way that…
These Swarovski Crystal Timberlands Are Jimmy Choo Approved ✓
We all remember the days where nothing was fresher than a new pair of six-inch wheats. Donning a name that will forever go down as one of the greatest fashion…
Nike Air Force 1 “Manchester Bee” Pays Homage to City’s Buzzy Nature
The Nike Air Force 1 has surfaced in a “Manchester Bee” rendition, nodding to the British city’s historic bee logo that has been used for 150 years. It was supposedly…
Take an Official Look at Nike’s LeBron 18 “Multi-Color”
Nike has offered an official look at the upcoming LeBron 18, following its initial unveil just four days ago. According to Nike, the shoe was designed to “harness [LeBron’s] abilities…
Fashion Girls Are All Over These Stunning Face Masks, and I Can See Why
Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that…
I Had Problematic Skin Growing Up—Here’s What Fixed It
The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust…
PJ Tucker’s Nike Kobe 5 Protro PE Will Receive a Full Retail Release
After DeMar DeRozan’s zebra-printed iteration released earlier in the month, Nike Basketball has readied another PE take on the Kobe 5 Protro: a wildly-colored version for PJ Tucker. Almost universally…
JJJJound and Reebok Ready Tan-Toned Club C
JJJJound and Reebok have readied a tan-toned take on the classic Club C. Following closely in the footsteps of a muted Classic Nylon and appearing nearly a year and a…
Mario Dedivanovic to Launch Namesake Beauty Brand in Sephora Next Month
The passion that celebrity makeup artist Mario Dedivanovic has for makeup artistry and products is palpable – even through a Zoom screen and some 350 miles away. Today, Dedivanovic presented…