One of the hallmarks of a stylish It girl isn’t just that her red carpet and event looks never miss. It’s that she has excellent casual style as well. The…
The VMAs Red Carpet Always Pushes Boundaries—See the Best Looks of 2026
After a six-month break, award show season started off on September 14 with the Emmys, celebrating television with stars like Zendaya, Carey Mulligan, Elle Fanning, and Ayo Edebiri in attendance….
From Animal Print to Mary Janes: 8 Adidas Sneakers Fashion People Are Wearing Right Now
Last time I visited London, there was one sneaker brand I noticed people wearing the most by far when out and about: Adidas. Again and again, I saw them across…
I Always Share Clothes With My Mum—9 Autumn Pieces From COS That Caught Both Our Eyes
Some people, like Harry Styles and Zoë Kravitz, share clothes with their partners. Others, like Mary-Kate and Ashley Olsen, co-own pieces with their sisters. However, when it comes to my…
Meet the New Dolce & Gabbana Woman: Eccentric and Drenched in Heirlooms
There’s a very specific kind of closet I daydream about, and it isn’t mine. It belongs to someone’s Sicilian grandmother, the woman who kept every lace slip, every brooch, and…
Latex! Belts! Sequins! Maximilian Davis Sets the Tone for Spring 2027 With His Ferragamo Collection
Maximilian Davis stepped into the creative director role at Ferragamo in 2022, at just 26, bringing a distinct perspective to the Italian luxury fashion house. Since then, he has turned…
Cool, Specific, and Already Bubbling Up: The 6 Micro-Trends That Will Define Fall 2026
I can usually tell when a trend is about to have a moment. It starts quietly: a detail I keep spotting in runway collections, a styling trick that shows up…
Don’t Sleep On Shopbop’s Accessories—These 35 Handbags, Shoes, and Jewelry Picks Will Surprise You
Fall is right around the corner. If you’ve been looking to refresh your favorite looks for the new season, you’ve come to the right place. Every fashion person knows the…
It’s My Job to Predict Best-Sellers—These 7 Luxury Handbags Are Set to Dominate Autumn/Winter 2026
At Who What Wear UK we’re lucky enough to boast resident experts on all things fashion. Looking for Gen Z trends? Junior fashion editor Imani Francis-Tsolaki is your go-to gal….
From Venice to Vogue World: Every Cinematic Look Pamela Anderson Wore This Month
When I think of iconic blondes throughout history, my mind immediately goes to Marilyn Monroe and Pamela Anderson. This made me wonder: Is Pamela Anderson the Marilyn Monroe of our…