Typically, when a fashion trend goes viral overnight, it tends to have a pretty short life span. However, year after year, season after season, there has been one overnight trend in…
30 New Beauty Items Our Editors Were Really (Really) Into This Month
By now, you’ve probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we’re eyebrow deep in all things new, exciting, and…
20 Products Black Skin Experts Use to Overcome Their Biggest Skincare Challenges
Having melanin-rich skin myself, I’ve often wondered if the products I’m using are truly the right match for my tone, texture, and general skincare challenges. Truth be told, there’s no shortage…
The Complete Guide on What to Wear to a Fall Wedding
If you thought wedding season was over, think again. Sure there’s always talk of summer weddings, but as the trends have proven, the cycle of nuptials does not actually end…
I Have No Idea What To Wear This Winter, So I Turned To The Scandi Fashion Crowd
Even as an experienced New Yorker, the subject of knowing what to wear during the winter escapes me. It feels next to impossible to look cool when the forecast calls…
Gieves & Hawkes’ Closure Spells an End of British Savoir-faire
Image: Gieves & Hawkes One of Savile Row’s oldest tailors, Gieves & Hawkes, faces a threat of closure after news of its parent company Shandong Ruyi Technology Group reported it…
The One Star Hannah Ware Shows Us Her Color-Coded Wardrobe
Hannah Ware, the star of the Netflix hit series The One, has mastered the art of color-coding her closet. During the pandemic, Ware moved into a house that was designed in the…
Have Combination Skin? Here’s How to Shop for the Absolute Best Moisturizer
To put it simply, if you’re not shopping for your skincare products based on your skin type, you’re not doing your skin any favors. That’s because each skin type has different…
It’s Target-Haul Time—Here’s Every Fall Thing I Want to Buy Immediately
I think I’ve talked about my love and deep appreciation for Target many times on this site (maybe a little too much), so I think I’ll spare you from my consumer…
The Staples Fashion Girls From New York and L.A. Can’t Stop Wearing
Constantly switching out seasonal clothes is enough of a headache (sorry, but I’d rather use that time to watch Netflix and eat plates of pasta), so when I can find…