Luxury Lifestyle

Even if a beach vacation isn’t in the cards for you this year, let’s hope you can still get yourself to a pool, lake, or river. That cute new swimsuit isn’t going…

The last calendar year has changed a lot about our beauty practices. From co-signing more low-maintenance hair choices to adopting mask-friendly makeup and carrying out more at-home beauty treatments than ever before, we’ve…

If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style…

The 2000s are back, baby. As you may recall, it was an era defined by low-rise pants, fuzzy pink everything, and AOL instant messenger. (Do you remember your first screen name…

An NFT sneaker designed by digital design studio Rtfkt and Seattle-based teenage artist Fewocious Even though shares in LVMH and other luxury brands soared during the pandemic (on the belief…

We heart Spring for so many reasons. Warmer weather! Longer days! Fresh fashion trends! 24/7 ice cream cravings! But, being the beauty-obsessed humans that we are, our favorite part of…

Any trend that shows a little skin is one thing, but tacking on the fact that in order to make this trend really work one has to forfeit all undergarments? Yeah, it’s…

Post-lockdown outfits may be on everyone’s minds right now (believe us, we’re equally excited), but if there’s one thing a year of quarantine taught us, it’s that comfort reigns supreme. We’re still…

Welcome to Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now…

It’s safe to say that last year we pretty much all took a hiatus from poolside parties and packed trips to the beach. As an optimist, I’m hoping things will…