Summer is just around the corner, and with that comes swimsuit season. This year, we’re spotting the rise of string bikinis on the market. From brands like Sommer Swim and Bamba Swim,…
So These Are the Shoes We’ll All Be Wearing in 6 Months’ Time
With a new season just around the corner, there’s no doubt we’re getting excited about some of the biggest trends that are set to be everywhere this upcoming season. While…
25 Age-Erasing Products Celebs and Editors Both Love
We all know that person. You know, the one who looks like they’re 20, but they’re actually 40 or 50. The person who looks youthfully preserved in time and doesn’t really seem to…
I’m Cleaning Out My Closet and Asked 5 Celebrity Stylists What to Ditch First
I don’t know about you, but cleaning out my closet is usually the last thing I want to do, yet it always feels so good to purge the old and make room for…
I See You, Meryl Streep: Making Flip-Flops Look Effortlessly Chic
Paparazzi are drawn to certain celebrities like a moth to a flame, while other A-listers make a point to stay out of the spotlight. Meryl Streep definitely falls into the latter category, as…
The Entire Beauty World Is Watching This Brand Started By Two Women Under 25
Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that…
This Fall/Winter, Saint Laurent Envisions 2020’s Wayward End
Ushering in the colder seasons ahead, Saint Laurent unveils a bold new look this Fall/Winter 2020, with an abundance of monotonous palettes, contrasting accents, and regal designs. Set against a…
Your Most-Wanted Beauty Splurges Are Now 20% Off, and You Have Secret Access
Nope, this is not a drill. In lieu of the standard, long-winded, and public Labor Day sales we’re accustomed to, our beauty-devoted friends over at Violet Grey are hosting a special kind of…
This New (Complicated) Underwear Trend Is Becoming a Thing
When it comes to lingerie, we’ve shared our fair deal of insights. From the underwear brands that are known to last the longest and the trend that makes your legs look…
Sorry, But Basic Leggings Don’t Stand a Chance Against These 5 New Trends
Leggings are a forever staple we wouldn’t dream of tossing, but there are tons of new styles on the rise that stand to rival those plain skinny leggings we all know and love….