After months of anticipation, Amazon Prime Day is finally here! The epic annual sale always brings with it tons of incredible deals across fashion, home, and, our favorite category, beauty. This…
The 5 Toxic Products I Tossed From My Makeup Bag and What I Replaced Them With
Over the last couple of years, an increased interest in natural and organic skincare has inspired a total overhaul of the skin category. It’s rare to see a new product line come to market…
Gucci Men’s Tailoring revives an incredibly Masculine Retro Aesthetic
Gucci is almost a century-old brand and for an atelier with as long and storied a history of fashion innovation as Gucci, the maison has truly only invigorated us “suit…
Bought by You: The 20 Most-Purchased Fashion Items of September
If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style…
I Tried the New “Ribcage” Jeans NYC Girls Are Obsessing Over
We’ve already shared the magic of the $98 jeans a stylist always suggests to celebs, but there’s a brand-new shape that launched in recent years, and it’s already a hit…
It’s Official: These 7 Brands Have the Best Leather Jackets
If there’s one cold-weather piece that every fashion lover should have, it’s a leather jacket. After all, this outerwear staple can be dressed up or down for nearly any occasion….
I Just Scrolled Through 50 Pages of Amazon Sweaters—These 24 Are the Best
Given that fall is just a few short weeks away, I thought there could be interest in starting to plan those autumn wardrobes. While I recently highlighted the key boot silhouettes…
Cottagecore Is 2020’s Prettiest Beauty Trend—Here Are 7 Chic Ways to Do It
It’s safe to say that we’ve all found ourselves daydreaming of trips to the countryside from wherever we’re working right now, but did you know our desire to escape to…
The Gucci x Liberty of London Fall 2020 Collection is Messy and Freeing
In an effort to convey a message of a memory, Creative Director of Gucci, Alessandro Michele sought out little-used floral prints. It was through his research that he found the…
The Zegna x Fear of God Collection Was Made For Men With Women in Mind
Two brands, both alike in dignity, In Fall, where we lay our scene – One, a legendary house of tailoring, And another, monumental for streetwear – From Italy to America,…
