Each season, some frontrunner trends emerge that define fashion for the season. So, which ones will win out this fall? According to the F/W 20 runways, thigh-high boots are destined…
I Tried the 3 Best-Selling White T-Shirts on Who What Wear—Here Are My Thoughts
I wrote a story about the 20 best-selling items on Who What Wear, which included a stylish variety of products from $3 Amazon pearl hair clips to a $66 five star…
If You Like Reformation, Then Try These Brands
Don’t get me wrong: I like Reformation as much as the next girl, but that doesn’t mean we can’t switch it up every once in a while. After all, the more…
The #1 Blow-Dryer That Has Helped Save My Damaged Hair
Our hair says a lot about us. It’s part of our identity—something that has been with us through thick and thin, quite literally, and is a direct reflection of who we are…
18 Pairs of “Granny Panties” That Are Weirdly Hot
Yes, I just used “hot” and “granny panties” in the same sentence, and I fully stand by it. Our relationship with our underwear evolves over time, and up until recently, it…
The 18 Under-$50 Items I Repurchase Over and Over
I have many clothing items that I’ve owned for over a decade, but other things don’t have the luxury of lasting that long. I’m talking about shoes that get worn down…
The Most Influential Fashion Trends, Decade by Decade
In the course of history, 100 years isn’t a particularly long time. But in the course of fashion history, it’s the difference between trying to get around in a bone-cinching…
Here’s How French Girls Do Stay-at-Home Style
There’s no doubt we’re utterly enamored with French-girl style here at Who What Wear—from the items they prioritize in their closet to the lingerie brands they love as well as…
25 Cool Finds I’m Obsessing Over Right Now
Welcome to the Shopping List series, a Who What Wear column where senior editor Kristen Nichols highlights the items that she has her eye on at the moment—from affordable finds to investment buys. As a fashion…
Every Tedious, Embarrassing, and Annoying Beauty Experiment We Tried This Summer
When shelter-in-place orders began, many of us who were able to work from home used the extra time in our lives to bake banana bread or log into Zoom workout…
