Paris in the summer is, in a word, magical. The city’s streets buzz with locals and tourists alike, creating a contagious energy and no shortage of places to explore. (There’s…
Why the Yacht Loafer from Aurélien is a Summer Icon
In luxury fashion, recognisability is often one of the hardest qualities to build for a brand. The distinctive clasp of a handbag, a particular watch bezel or a signature jewellery…
L.A. and Scandi It Girls Agree: This Is How You Style Summer 2026’s Highly Debated Trouser Trend
Capris have their ups and downs. Even culottes have their loyal fan base. But this summer 2026 trouser trend has divided even the most stylish of fashion people. Yes, I’m…
Don’t Blame the Messenger—This Polarizing Fruity Perfume Is the New Cool Kid on the Block
Palm trees sway overhead, rippling streaks of amber light behind your closed lids. The ocean laps at the shoreline in polite waves, as if taking sips of white sand before…
I’m a Shopping Director—My Forever Wedding Guest Dressing Rule and Pretty Nordstrom Styles for the Season
Retail Therapy: The Show is here. I turn into “Dr. Bobby” and bring my monthly column to life, helping various characters navigate their style and shopping woes. If you haven’t…
My 66-Year-Old Mom Sometimes Knows What’s Chic Before I Do—30 Cool Items She’s Loving That I Approve Of
My mom is chic. Period. In fact, I’ve written many stories about her favorite trends and picks. She also happens to be 66 years old (I’m 38), and we typically…
Sorry, Minimalists—Every Cool Girl is Wearing These 6 Maximalist Mini Trends This Summer
I wouldn’t say that I fit into the maximalist or the minimalist category, instead, I sit somewhere between the two. Depending on the day of the week, you’ll find me…
Sensual Summer 2026 Capsule Collectons
Summer 2026 sees luxury houses increasingly framing their collections through location and atmosphere rather than product alone. Across Dior, Gucci, Loro Piana, Burberry and Brunello Cucinelli, the seasonal offering is…
From Korean Toner Pads to Juicy Lip Plumpers—WWW Beauty Editors Told Me the Best Products They Tried in June
Given that it’s our job to test beauty products for a living, we Who What Wear editors are constantly trading recommendations. A little peek behind the curtain: Our team Slack…
I Had to Double-Take—These 9 Rich-Looking Zara and H&M Finds Look Like Pure Luxury
It’s safe to say that, long before the title shopping editor even existed, I was already honing the skills of one without even realising it. From a young age, friends…