In the course of history, 100 years isn’t a particularly long time. But in the course of fashion history, it’s the difference between trying to get around in a bone-cinching…
Here’s How French Girls Do Stay-at-Home Style
There’s no doubt we’re utterly enamored with French-girl style here at Who What Wear—from the items they prioritize in their closet to the lingerie brands they love as well as…
18 Pairs of “Granny Panties” That Are Weirdly Hot
Yes, I just used “hot” and “granny panties” in the same sentence, and I fully stand by it. Our relationship with our underwear evolves over time, and up until recently, it…
The 18 Under-$50 Items I Repurchase Over and Over
I have many clothing items that I’ve owned for over a decade, but other things don’t have the luxury of lasting that long. I’m talking about shoes that get worn down…
25 Cool Finds I’m Obsessing Over Right Now
Welcome to the Shopping List series, a Who What Wear column where senior editor Kristen Nichols highlights the items that she has her eye on at the moment—from affordable finds to investment buys. As a fashion…
Every Tedious, Embarrassing, and Annoying Beauty Experiment We Tried This Summer
When shelter-in-place orders began, many of us who were able to work from home used the extra time in our lives to bake banana bread or log into Zoom workout…
Saint Laurent Fall 2020 menswear collection channels Serge Gainsbourg
The 60s were an era of anti-establishment cultural phenomenon that developed throughout much of the Western world and much as the age of Beat counter-culture provided the muse for Anthony…
The 6 Basics Michelle Obama Has Relied on This Year
I don’t know about you, but I’ve been thoroughly enjoying seeing Michelle Obama’s real style come to light post–White House. Now able to dress outside of the confines of a politics,…
From Gigi Hadid to Lizzo, Stars Love This NYC-Based Bold, Young Brand
Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that…
Virgil Abloh and Lucien Clarke Take Over Fashion, One Skateboard At a Time
Two trailblazers in their own right, team up for the first time in history as Louis Vuitton signs a deal with monumental skateboarder, Lucien Clarke. While deemed the first of…
