We’re basically a swimwear site now. Just kidding, but it is true that when warmer weather rolls around, swim trend coverage takes center stage. We’ve covered the rise of the…
The Cotton Underwear Everyone Needs to Own
For all the reasons we love investing in gorgeous lingerie (i.e., the happiness and confidence boost, the varying trends, and ultimately, the sheer fact that it’s pretty), we also love…
This “Boring” Lingerie Style Has Increased in Popularity by 143%
Lingerie trends come and go (trust us—we’ve written about plenty of them), but lingerie staples never die. One of those staple styles, in particular, clearly shows no signs of fading. According…
This Emerging Brand Has All the Makings of an It-Girl Favorite
Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that…
Rachel Green Would Definitely Wear This ’90s Trend in 2020
Jennifer Aniston’s character Rachel Green of Friends was often spotted wearing the biggest fashion pieces of the moment, which included many of the major ‘90s trends we still remember today….
Celeb Stylists Rank the Best Underwear Brands That Will Last the Longest
Celebrity stylists are responsible for dreaming up gorgeous outfits that make the A-listers they work with feel confident and comfortable for the red carpet, events, and the like. While a…
5 Trendy Outfits to Wear With Thigh-High Boots This Fall
Each season, some frontrunner trends emerge that define fashion for the season. So, which ones will win out this fall? According to the F/W 20 runways, thigh-high boots are destined…
I Tried the 3 Best-Selling White T-Shirts on Who What Wear—Here Are My Thoughts
I wrote a story about the 20 best-selling items on Who What Wear, which included a stylish variety of products from $3 Amazon pearl hair clips to a $66 five star…
If You Like Reformation, Then Try These Brands
Don’t get me wrong: I like Reformation as much as the next girl, but that doesn’t mean we can’t switch it up every once in a while. After all, the more…
The #1 Blow-Dryer That Has Helped Save My Damaged Hair
Our hair says a lot about us. It’s part of our identity—something that has been with us through thick and thin, quite literally, and is a direct reflection of who we are…