Here’s a little bikini history lesson for you: The style originally dates way back to the 1940s (1946, to be exact), when the first bikini appeared at a fashion event in Cannes—to the shock of…
We’re 8 Years Apart, Yet This Brightening Serum Visibly Improved Both Our Skin
I recently cleaned out my beauty closet (yes, I have a hallway closet stuffed with products instead of linens—everything is fine), and aside from being totally embarrassed by how much…
This Swimsuit Trend Is Underrated, But I Love How It’s Subtly Sexy
We’ve officially entered high summer, and while some of us may be itching to start stocking up on fall’s must-have items, there are still plenty of beach days and poolside…
Bought by You: The 25 Most Purchased Fashion Items of July
If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style…
All We Have to Say About This Retinol Moisturizer Is OMG
If you really think about it, skincare is similar to dating. Hear me out. You can’t judge a product by its cute packaging; you have to get to know it…
I Have Classic Style—Here’s How I’m Decorating My Space Right Now
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 25 must-haves or current wish-list items. Three years ago, my husband and I embarked…
13 Matte Eye Shadow Palettes for When You Only Want to Shimmer From Within
Hot take: Matte eye shadow might be one of the most underrated makeup products in your beauty arsenal. Don’t get us wrong—we still love a good shimmer or glitter shadow for…
The Basics I’m Wearing With Skinny Jeans (and 4 I’m Skipping)
Okay, before I jump in, let’s just remember that you should always wear what you love and what makes you comfortable. That said, I wanted to share with you a…
9 Effortless Ways to Wear Fall’s Biggest Jeans Trend
Ready to throw it back to the 1970s this fall? When it comes to denim trends this upcoming season, one of the most popular silhouettes we spotted all over the F/W 20 runways…
Copenhagen Is Setting the Tone for the Fashion Set With These 6 Cool 2022 Trends
If you can believe it, another fashion month is upon us. But before we head over to New York, London, Milan, and Paris, we have to cover everything that went…
