If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style…
11 Iconic 2000s Hairstyles That Could Still Fly in 2021
The 2000s are back, baby. As you may recall, it was an era defined by low-rise pants, fuzzy pink everything, and AOL instant messenger. (Do you remember your first screen name…
Cryptocurrency Couture: A New Frontier for Fashion?
An NFT sneaker designed by digital design studio Rtfkt and Seattle-based teenage artist Fewocious Even though shares in LVMH and other luxury brands soared during the pandemic (on the belief…
Sephora’s Spring Savings Event Is Here, and We Highly Support These 40 Splurges
We heart Spring for so many reasons. Warmer weather! Longer days! Fresh fashion trends! 24/7 ice cream cravings! But, being the beauty-obsessed humans that we are, our favorite part of…
This Risqué New Trend Is Unpractical (No Underwear, No Bra), But I Still Love It
Any trend that shows a little skin is one thing, but tacking on the fact that in order to make this trend really work one has to forfeit all undergarments? Yeah, it’s…
7 Ways to Turn Spring’s Biggest Trends Into Comfortable Outfits
Post-lockdown outfits may be on everyone’s minds right now (believe us, we’re equally excited), but if there’s one thing a year of quarantine taught us, it’s that comfort reigns supreme. We’re still…
Introducing the Slow-Fashion Brand You’re About to See Everywhere
Welcome to Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now…
Here’s the Swimwear Trend Outshining All the Rest This Season
It’s safe to say that last year we pretty much all took a hiatus from poolside parties and packed trips to the beach. As an optimist, I’m hoping things will…
Netflix’s New Fashion Series Reveals the Stories Behind What We Wear
If the idea of staring into the abyss of your closet doesn’t evoke a profound emotional response, perhaps that’s because it’s too daunting. Take out just one item—a vintage band…
I Can’t Look at Another Sweatsuit, so I’m Buying These 31 Swimsuits Instead
Now that almost a full year has passed since we began working from home, I can confidently say I have never ever in my entire life worn sweatpants as frequently…