I’m a minimalist dresser, but as soon as summer rolls around I tend to become a bit more experimental with my wardrobe. Typically favouring neutral tones and simplistic styles, once…
With Its “Dense” New Scent, Dior Just Cemented This Year’s Biggest Perfume Trend
Of all the sought-after perfumes in an oversaturated market, none have dominated the discourse quite like Dior Sauvage. Since its 2015 launch, it has become the number one fragrance in…
It’s Officially Too Hot For Jeans—This is the Timeless Trouser Trend I’m Wearing With Blouses And T-Shirts Instead
I hate to say it, but it’s officially too hot for jeans. With the Met Office deeming the UK in drought and yet more heatwaves on the cards, this summer,…
Long Shorts Look Chicer When Paired With These 7 Specific Items
After seasons of cheeky hot pants at the forefront of fashion, this summer it seems the pendulum is swinging back to long, knee-skimming shorts. From denim to linen styles, the…
I Decided to Make a List of the Chicest Basics at Nordstrom, Revolve, and Shopbop—Hello, New Closet Staples
We all know basics are the backbone of our wardrobes, which is why I’m always refreshing mine. They do get the most wear, after all, so I’m constantly replacing worn-out…
No, Not Aquamarine—This “Dated” Colour Trend Makes Shorts and Skirts Look Cooler in 2026
If you’re an avid reader of Who What Wear UK, I’m sure you’re aware that we’re a sucker for a bold, new colour trend. Be it beachy blues or sickly…
Not the Hamptons, Not Upstate—the Underrated Destination NYC Fashion People Are Heading to This Summer
Living in New York City, I quickly learned that there’s a set of go-to relaxing weekend trips within a certain distance—the places New Yorkers head to escape the city for…
A Decade of Zendaya Style Moments That Prove She Never Misses
Few celebrities have approached fashion as intentionally—or as successfully—as Zendaya. While plenty of stars have signature styles, Zendaya has spent the better part of the last decade turning every red…
Here You Go: The 9 Chicest Ways to Wear a White T-Shirt in 2026
The plain white T-shirt is both a basic and a necessity in everyone’s wardrobe; even the most maximalist dresser needs a white tee. As a casual dresser myself, I often…
I Packed Just One Carry-On for 4 Days in Mexico—Here’s Everything That Made the Cut
Jennifer Atilémile is the definition of a woman who does it all. A true multi-hyphenate, she is a model, writer, creative, activist, and intellectual. As an editor in residence, she…