Don’t Buy More Blue Jeans Until You See the Denim Color Trend That It Girls Are Wearing With Uggs

It’s officially the first day of fall, and the seasonal shift is undeniable. Autumnal energy is everywhere—particularly in New York City, where temps have dipped into the mid-60s and fashion insiders are stepping out in dark denim and Ugg boots. While dark-blue washes defined last fall, chic dressers are now turning to a fresh denim color trend: chocolate brown. Emily Ratajkowski‘s latest look is proof.

While out in Brooklyn this week, EmRata was spotted in relaxed, low-rise chocolate-brown jeans. She paired them with a black quarter-sleeve boatneck top, a slouchy brown shoulder bag, oversize sunglasses, and Chestnut Uggs. It was an effortless yet elevated ensemble built on classic wardrobe staples with modern touches.

Dark-wash denim in indigo, black, and gray will always have a place in our wardrobes, but fall 2026 belongs to chocolate brown. Think of it as the richer, more versatile answer to 2025’s khaki-denim hype. Whether you prefer a relaxed, low-rise style or a slim-straight cut, this grounded neutral serves as the perfect base for any outfit. Style it with a simple white tee and Uggs, a red sweater and black ballet flats, or a long-sleeve pink striped shirt and brown loafers, as Gigi Hadid did today. You can also lean into a monochrome look with a brown blazer and kitten heels.

If you’re inspired by EmRata’s street style, scroll on for the best chocolate-brown jeans and Ugg boots to shop right now.