Product Name: Rich Paul x New Balance 2010 “Plum Brown”
Colorway: Plum Brown/Burgundy
SKU: U2010RP1
Retail Price: TBC
Release Date: Holiday 2025
Retailer: New Balance
Update: Further images of the Rich Paul x New Balance 2010 collaboration have emerged, specifically showcasing the “Plum Brown” colorway. This follows an earlier report of a pink pair, which Rich Paul himself was seen wearing at a Los Angeles Lakers vs. Dallas Mavericks game earlier this year.
The “Plum Brown” silhouette features a warm color scheme, blending deep burgundy mesh with luxurious plum suede overlays on the upper. The signature “N” logo incorporates a subtle gloss, providing a premium detail without being flashy. Paul’s branding is intentionally minimal, appearing subtly on the tongue to complement the overall design. This release further solidifies the 2010 series’ increasing popularity among New Balance enthusiasts who value its combination of technical performance and stylish wearability.
While the exact release date for the Rich Paul x New Balance 2010 “Plum Brown” has not yet been confirmed, it is anticipated to launch during the holiday season at select retailers and on New Balance’s website. More information regarding the previously teased pink pair on the courtside is still pending.
Original Story (Feb 26): Rich Paul has taken his business eye to the footwear game in recent years, previously teaming up with New Balance to drop takes on the 550 in 2021 and 2023. In continuation of his partnership with the brand, Paul is back with another collaborative sneaker.
Appearing at last night’s much-anticipated matchup between the Los Angeles Lakers’ Luka Dončić and his former team, the Dallas Mavericks, Paul rocked a new colorway of the upcoming New Balance 2010 model that NBA Kicks confirmed is a collaboration between the two. While our initial preview is limited to one angle of the pair, several key details are highlighted. Its mixed material upper features a pastel pink paired with maroon and orange detailing. Meanwhile, the silhouette’s new sole unit is backed by a semi-translucent pink finish.
At the time of writing, neither Rich Paul nor New Balance have indicated when their collaborative take on the new 2010 model will be arriving. Look out for it to arrive later this year via New Balance and select retailers as NBA Kicks’ caption highlighting the pair indicates that they will be coming to shelves at some point.
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