Boxing has delivered some wild matchups over the years. But nothing in the sport’s modern era compares to the spectacle of Jake Paul stepping into the ring with Anthony Joshua. One is a two-time heavyweight world champion and Olympic gold medallist, shaped by discipline and legacy. The other is a YouTuber-turned-promoter-turned-fighter, shaped by disruption, entertainment … Continue reading Jake Paul vs Anthony Joshua: Classic vs Modern, Athlete vs Entertainer — and the Brands Behind It