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  • Posted in Fashion News

Jil Sander × PUMA Revives a Legend: 30 Years of Minimalism and Movement

  • October 17, 2025
  • 1 minute read
  • 0 Comments
In 1998, Jil Sander and PUMA quietly changed fashion’s conversation. Their first collaboration — a hybrid of high fashion and football design — introduced a new language of luxury athleticism. Now, almost three decades later, creative director Simone Bellotti has revived that spirit with the re-edition of the Jil Sander × PUMA King Avanti. A … Continue reading Jil Sander × PUMA Revives a Legend: 30 Years of Minimalism and Movement →

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