October is upon us this week, marking the beginning of the final quarter of the year. In anticipation of this, brands have been preparing their lineup of holiday launches, with PUMA, Nike, Crocs, Jordan Brand, Converse, New Balance, and adidas loading up this week with exciting drops. Before we dive into the 10 most notable releases of the week, let’s look back at which headlines caught our eyes in the past seven days.
Tom Sachs, having just released his much-anticipated NikeCraft Mars Yard 3.0 sneaker, announced that ISRU participants who were not allocated the shoe would receive access to a pre-order for a special General Purpose Participation Shoe. Additional announcements featuring Nike included Patta’s six collaborative Air Max Dn8s, as well as the unveiling of the Shox Z sneaker. Meanwhile, KNWLS debuted its partnership with the Swoosh during Milan Fashion Week. Jordan Brand rounded things out for Nike by announcing its nine-shoe 30th anniversary collection of Air Jordan 11s that are arriving soon, starting this week.
Elsewhere in the sneaker space, Jae Tips hosted a two-city activation for his upcoming Saucony ProGrid Triumph 4 “Flowers Grow Uptown” collection. Ronnie Fieg also let the world know that the next Kith store is coming to Chicago, which will be exclusively launching the brand’s new eight-shoe ASICS collection this weekend. Speaking of ASICS, Up There’s new GEL-KAYANO 12.1 is set to be arriving soon. Launches from GANNI x New Balance and Atiba Jefferson x Vans rounded out the week’s key headlines.
With all of the major moments revisited, let’s look ahead at what’s to come, starting with another new sneaker from Salehe Bembury and PUMA. Once you complete your walkthrough, be sure to hit up HBX to see which styles you can purchase today.
Salehe Bembury x PUMA Velum Nitro
Release Date: September 30
Release Price: TBC
Where to Buy: SaleheBembury.com
Why You Should Cop: We’re just one week removed from Salehe Bembury teaming up with Tyrese Haliburton to introduce his first signature shoe with PUMA Hoops: the PUMA Hali 1. Now, Bembury’s first lifestyle model with the German sportswear brand is ready to make its global debut. The PUMA Velum Nitro builds atop a sculpted sole unit that revisits Bembury’s iconic fingerprint motif. Up top is a lightweight upper that sees orange and blue colorways host a collaborative Formstrip in yellow and green, respectively.
Sushi Club x Nike Air Force 1 Low
Release Date: September 30
Release Price: $150 USD
Where to Buy: SNKRS
Why You Should Cop: The Nike Air Force 1 Low is one of the sneaker industry’s best canvases for experimentation and collaboration. This week, the Swoosh is readying its Sushi Club-approved take on the sneaker for a wider launch. A white premium leather at the upper combines with Sushi Club callouts at the lateral toe and heel, a silver chopstick dubrae, and gray suede Swooshes.
Crocs EXP Gallery Shoe
Release Date: September 30
Release Price: TBC
Where to Buy: Crocs
Why You Should Cop: Crocs, while best known for its playful collaborations featuring the Classic Clog, has steadily been increasing its fashion-forward output. The brand bolstered its commitment to such looks with the establishment of Crocs EXP earlier this year. Now, the line is back with another unique model, introducing the Gallery Shoe. This hybrid silhouette is one-part Clarks Wallabee, one-part outdoor clog. Versatile compositions of “Bark” and “Black Sand” kick off its rollout this week.
Air Jordan 11 “Rare Air”
Release Date: October 1
Release Price: $235 USD
Where to Buy: SNKRS
Why You Should Cop: The 30th anniversary of the Air Jordan 11 may have taken a back seat compared to what Jordan Brand cooked up for the Air Jordan 1’s 40th anniversary at the beginning of 2025. However, that’s about to change as the Jumpman team has just presented an early look at nine upcoming pairs, including this “Rare Air” edition that we first unveiled back in the summertime. In continuation of the new theme, this take on the shoe combines a red, white, and blue palette with “JORDAN” lettering across the lace loops.
Patta x Nike Air Max Dn8 “Club Gold” & “Game Royal”
Release Date: October 1
Release Price: $210 USD
Where to Buy: SNKRS
Why You Should Cop: Patta and Nike are going on a world tour with the Air Max Dn8. The duo have crafted six different takes on this year’s new Air Max model, with this “Club Gold” and “Game Royal” duo arriving as an exclusive to the US. The regional launch follows a pop-up in Los Angeles featuring the pairs. The eye-catching compositions feature vintage-inspired yellow Air bags, a co-branded carabiner presented in metallic, and various co-branding notes scattered throughout.
Converse SHAI 001 “Family Pack”
Release Date: October 2
Release Price: $130 USD
Where to Buy: SNKRS
Why You Should Cop: Shai Gilgeous-Alexander is coming off of one of the most impressive seasons in recent history, not only winning the NBA MVP award, but the NBA Finals and NBA Finals MVP as well. Throughout his time leading the Oklahoma City Thunder through the daunting Western Conference and the fearsome Indiana Pacers, he continued to reveal new colorways of his first signature shoe, the Converse SHAI 001. Now, after officially launching the sneaker just weeks ago, he’s back with three of the pairs he wore during the playoffs. Dubbed the “Family Pack,” he pays homage to his brother with the “Masi Blue,” his wife with the “Hail Clay,” and his mother with the “Charm Black.”
Nike LeBron 23 “Uncharted”
Release Date: October 3
Release Price: $210 USD
Where to Buy: SNKRS
Why You Should Cop: LeBron James is about to enter his 23rd season in the NBA. In anticipation of this milestone, he’s prepared the 23rd entry in his Nike LeBron line, one that will feature 23 special colorways centered around key moments from his illustrious career. Leading the way is this golden “Uncharted” pair that commemorates James becoming the first NBA player to score 40,000 career points in the regular season. The eye-catching colorway features its “40K” callout at the heel while the latest in Nike Basketball technology is included throughout its build.
Aminé x New Balance ABZORB 2000 “Biblioteca”
Release Date: October 3
Release Price: $180 USD
Where to Buy: Club Banana
Why You Should Cop: Aminé is back with another witty New Balance campaign, this time poking fun at performative men. Looking at the sneaker itself, the Portland native has reworked New Balance’s ABZORB 2000 sneaker, which debuted earlier this year as a unique runner from the brand. Named the “Biblioteca” colorway, it features a green-on-green look that is loaded with references to the campaign, from the “CLBN” heel hit to a book-themed tongue tag. The outline of the “N” logo, some of the upper’s linework, and the midsole also feature glow-in-the-dark properties.
adidas Anthony Edwards 2 “With Love”
Release Date: October 4
Release Price: $130 USD
Where to Buy: adidas
Why You Should Cop: King James isn’t the only NBA superstar to be debuting a new signature shoe this week. Anthony Edwards and adidas are back for round two as they ready the adidas Anthony Edwards 2 for its debut. Dropping first in this “With Love” look, the futuristic sneaker builds atop the Anthony Edwards 1’s contemporary design language. Articulated fangs not only contribute aesthetically, but offer lockdown while a propulsion plate provides torsional support. LIGHTBOOST and Lightstrike cushion the foot at the sole unit while this colorway sees orange, black, and red spread across the shoe.
Jacquemus x Nike Moon Shoe
Release Date: October 6
Release Price: $180 USD
Where to Buy: SNKRS
Why You Should Cop: Jacquemus and Nike are back with their fourth footwear collaboration. The fashionable duo most recently took on the Air Max 1 ’86 and have since gone further back in time, all the way to Nike’s infancy. Bill Bowerman’s original hand-built shoe, the Moon Shoe, is the subject of this campaign. The 1972 model is back for the first time and was initially spotted during Jacquemus’ Fall/Winter 2025 runway show in January. Now, it’s ready to drop again in “University Red” and “Off Noir,” with both pairs featuring a ruched nylon upper and Nike Regrind at the outsole, as well as Jacquemus branding at the tongue, heel, and sockliner.
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