Men’s Natural Skincare Is Booming — Here’s Why Horace Is at the Center of It

Paraben? Don’t know them. SLS? Never met him. The revolution isn’t happening in boardrooms or lecture halls but in bathroom mirrors across the country, one man at a time discovering that his skin doesn’t have to feel like sandpaper after washing his face. For decades, men’s skincare lived in a strange purgatory between aggressive marketing … Continue reading Men’s Natural Skincare Is Booming — Here’s Why Horace Is at the Center of It →