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  • Posted in Fashion News

Men’s Natural Skincare Is Booming — Here’s Why Horace Is at the Center of It

  • July 31, 2025
  • 1 minute read
  • 0 Comments
Paraben? Don’t know them. SLS? Never met him. The revolution isn’t happening in boardrooms or lecture halls but in bathroom mirrors across the country, one man at a time discovering that his skin doesn’t have to feel like sandpaper after washing his face. For decades, men’s skincare lived in a strange purgatory between aggressive marketing … Continue reading Men’s Natural Skincare Is Booming — Here’s Why Horace Is at the Center of It →

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