There’s a certain electricity in the air when Milan stirs for Fashion Week—and this Spring/Summer 2026 season, it crackles with the thrill of reinvention. Running from 23 to 29 September, the Italian city is playing host to 55 physical and four digital fashion shows, and yet, the buzz goes far beyond numbers. Milan, the birthplace of some of the largest fashion powerhouses, is preparing for a creative renaissance led by new visionaries stepping into some of the most iconic ateliers.
First, all eyes are on Gucci. Facing serious headwinds over the past three years, the Italian house is betting on an era-defining fashion provocateur like Demna to embark on a bold upheaval of the brand. Gone is the maximalist baroque of Alessandro Michele and the brief quietism of Sabato De Sarno. In its place, an imagination that promises to fold past, present and future into something more unsettling, and potentially revolutionary. Gucci’s upcoming presentation is set to be an intimate one, less about optics, more about resetting the narrative and recalibrating its cultural clout.
Meanwhile over at Bottega Veneta, Louise Trotter steps in to fill some very big shoes. Her approach is expected to centre refinement and quiet conviction, continuing the house’s minimalist lean while carving out her own vision. Over at Jil Sander, Simone Bellotti steps into a role that demands rigour and restraint, offering a fresh take on the OTB-owned label’s austere elegance.
But perhaps the biggest shift is what’s not on the calendar. Versace, long a mainstay of Milan’s maximalist glamour, is notably absent, casting suspense over Dario Vitale’s first collection since Donatella’s transition to chief brand ambassador. Whether it’s a closed-door reveal or an off-calendar spectacle remains to be seen.
Outside the sphere of debuts, Milan still flexes its muscle with heritage houses like Prada, Fendi, Max Mara, Moschino, and Ferragamo anchoring the week. Diesel is set to kick things off with its signature spectacle, while Blumarine’s second season under David Koma will chart its direction post-Y2K. Notably, Indian label Dhruv Kapoor enters the women’s wear arena, a move that underscores the city’s growing global magnetism.
And of course, there’s Giorgio Armani. Set to close the week with a show marking the house’s 50th anniversary, it’s a fitting coda—a moment to reflect on half a century of Italian elegance, just as a new generation takes its first steps onto the runway.
Ahead, see all the dates for the standout fashion shows on the Milan Fashion Week Spring/Summer 2026 calendar.
23 September
Diesel
Dhruv Kapoor
Gucci
24 September
Jil Sander
Fendi
Missoni
Onitsuka Tiger
Etro
25 September
Max Mara
Boss
Prada
Emporio Armani
Moschino
MM6 Maison Margiela
Roberto Cavalli
26 September
Sportmax
Blumarine
Tod’s
The Attico
27 September
Ferrari
Ferragamo
Dolce & Gabanna
Bottega Veneta
MSGM
28 September
Francesca Liberatore
Phan Dang Hoang
Giorgio Armani
This article was first seen on GRAZIA SG.
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