Summary

  • Reebok and ICECREAM have officially teamed up to re-release the Board Flip, a groundbreaking skate shoe initially launched in 2005 by Pharrell Williams and Billionaire Boys Club ICECREAM
  • The drop includes the return of the classic “Watermelon” colorway alongside the brand-new “Pink Lemonade” edition
  • Following a BBC ICECREAM exclusive drop on May 1, the sneakers will see a wider global release on May 6, 2026 via Reebok

Huge news for sneakerheads, skaters, and cultural archivists alike: the original luxury skate shoe is officially back. Reebok and ICECREAM have reunited to resurrect the Board Flip, a silhouette that marked a true turning point in the mainstream intersection of high fashion and skateboarding. Originally launched in 2005 as one of the earliest footwear expressions from creative visionaries Pharrell Williams and NIGO, the Board Flip famously laid the cultural groundwork for the luxury streetwear crossovers dominating the runway today.

A key piece of early 2000s footwear history, the Board Flip quickly established itself as a standout within skate culture, becoming famous for its bold, confection-inspired designs.

The green and pink “Watermelon” colorway serves as a direct, nostalgic nod to the brand’s archive, while the pink and red “Pink Lemonade” pushes the story forward with a fresh expression that refuses to compromise the original design language. Make no mistake—despite its luxury pedigree, this shoe was created to be skated. Both models feature an injection EVA midsole with painted grooves, a durable rubber outsole equipped with a protective toe wrap, and alternate lace options to customize the look.

“In their own way, the Board Flip holds a distinct place in skate shoe history,” shared James West of ICECREAM. “When the Board Flips came out, they were truly something unique, visually and culturally. Part neck-breaker, part head-scratcher—it’s a shoe that even today people stop you on the street to talk about. They were the first of their kind, and as a fan who owned a pair when they originally came out 20 years ago, it’s been really special to see them get the re-release they deserve.”

The highly anticipated revival officially kicked off with a BBC ICECREAM exclusive release, available now. For those who missed the initial drop, the Reebok x ICECREAM Board Flip collection is gearing up for its global launch on May 6 at 10 a.m. EST at Reebok.

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