Setting the Scene: The Running Shoe Market in the 1980s Picture this. It’s the 1980s and you’re looking for a new running sneaker to buy. Normally, you’d be looking at Nike, Brooks, Saucony, Asics, The Works. They all look similar. They all cost a similar amount and they’re all great — except if it’s the … Continue reading The 43-Year Journey Behind the New Balance 990 →