Photo: Maharishi The sports and fashion industry have always been closely intertwined, with talented athletes sporting fashion’s biggest names at worldwide sports events. The powerful relationship is now more evident…
I’ve Found It—The Cult, French-Girl Top Women In Paris Wear to Elevate Jeans, Linen Trousers and Skirts
There’s something about the warmer months that has me gravitating towards beautiful blouses. With linen trousers, denim shorts and simple skirts forming the foundation of my summer wardrobe, it’s an…
It’s a Fact: Fashion People Are Choosing This Sandal Color Trend Over Black, White, and Brown
Shoe color trends cycle in and out all the time, but there’s one in particular that is sticking around longer this season. Fashion people are opting for a bolder shoe…
If I Could Rebuild My NYC Summer Closet From Scratch, I’d Buy These Pieces
My answer changes every time I’m asked, but if you asked me today, I’d tell you that summer is my favorite season to shop for. There’s something about the art…
It’s Here: The Denim Trend Every Fashion Person Is Wearing This Summer
Next to a great pair of classic straight-leg medium-blue jeans, white jeans are an essential denim piece to own. The style is a building-block wardrobe item that returns year after…
If You Know, You Know—Fashionable People Will Be All About These New Nordstrom, Zara, and J.Crew Finds
Stylish people shop at a variety of stores to build their fashionable wardrobes, but Nordstrom, Zara, and J.Crew are three of their go-tos—and they are definitely favorites among the WWW…
I’m a Shopping Director, and I Know You Love Pretty and Chic Items—These 34 New Items Are Divine
Let’s get right to it. We all like pretty things, right? Thought so. So you better believe your shopping director (hey, there) is here to bring it with an edit…
The Best Summer Dresses From Nordstrom, Period
As the temps continue to heat up, and our calendars start to fill up with warm-weather get-togethers and fun activities, you’re going to appreciate having some chic dresses on hand…
The 6 Sneakers Already Dominating Summer 2026
Whether you’re a sneakerhead who builds their shopping around the latest drops or someone who only wears sneakers to the gym, there are some buzzy styles out there to have…
Believe It or Not, French Women Wear These Sunglasses on Repeat Every Summer
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where she documents and shares new trends, her…