Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where she documents and shares new trends, her…
Emma Watson is my Summer Style Muse—3 Chic Shoe Trends She Wears on Repeat
Not one to attend every fashion week event or make an appearance at every buzzy party, Emma Watson’s public outings remain few and far between—which may be why they make…
Sweet, Juicy, and Mouthwatering—This Tropical Scent Smells Like a Sun-Drenched Vacation In Bali, Bottled
What’s my ideal summer scent, you ask? Good question. I would describe it as bright, sparkling, and sweet…with a subtly sophisticated finish. There are infinite fragrance notes in endless combinations…
Hold the Black Heels—This Shoe Colour Trend Looks Best With Jeans
If you want to wear jeans with heels—and, as a denim person through and through, I find myself reaching for this combination constantly—then I have one Dua Lipa-approved styling tip…
I’m Bored of Zara—19 Expensive-Looking High-Street Finds I’m Shopping Instead This Summer
It’s funny to admit that, even as a shopping editor, my answer to the question “Where’s that from?” has, for the best part of a decade, almost always been “Zara.”…
Butter French Pedis Are Here to Stay—This Is How Fashion People Make Them Feel Fresh in 2026
You’re not imagining it: French pedicures are sweeping the summer trend cycle with celebrities (hi, Kylie!) and pro nail artists cosigning Frenchies of all kinds. Chrome! Pink! Spicy red! There…
Sofia Richie Just Wore the “Dated” Trainer Trend That’s Actually +209% In Sales Right Now
Mark my words: the Vans trainer trend is about to take off all over again. How do I know? For one, online marketplace and clothing reseller StockX has reported a…
Not Trainers: The Elegant Anti-Trend Flats Fashion People at the Airport Are Wearing With Drawstring Trousers
If you’re catching a flight this summer and on the hunt for chic airport outfit inspiration, there’s no better place to look than the celebrity set. Whether travelling for meetings,…
From Athens to Sicily, Mediterranean Skincare Enthusiasts Swear by These Regional Skincare Products
In 2026, you’ve probably heard of the Mediterranean diet. I’m not talking about a “diet” in Western terms—i.e., the calorie counting, restrictive eating, and unsafe weight-monitoring culture glamorized in the…
The French Way to Wear Capri Leggings In 2026 Includes Wearing This “Cheap” Shoe Colour Trend
It’s hard to pinpoint the exact essence that makes French women so chic. So much so that there’s even a phrase—je ne sais quoi—to describe their ineffable qualities, acute charm…