I may be biased, but I’ve always believed that jeans are the hardest-working piece in any capsule wardrobe. Versatile, timeless and always easy to throw on at a moment’s notice,…
I Tried the Self-Tanning Milk That’s All Over IG and TikTok, and Whoa, It Lives Up to the Hype
It’s 2026, and as a beauty editor, I can assure you that you don’t need to settle for inefficient, old-school self tanners. You just don’t. If your go-to formula streaks,…
H&M Just Dropped the Chicest Autumn Basics—19 Anti-Trend Pieces I’m Backing for the New Season
The first signs of autumn are officially here. Leaves have started to fall, temperatures are slowly dipping and, after what feels like an endless stream of heatwaves, we’ve finally reached…
From Chanel to Bottega: The Designer Shoes Fashion People Will Be Wearing in Autumn 2026
At Who What Wear UK we pride ourselves on being dedicated trend forecasters, and that means figuring out what people are going to want to wear a whole season in…
How Three Malaysian Labels Are Reimagining Urban Fashion
P-23 P-23 has been quietly reimagining how we envision urban fashion. What debuted as PirateProblems in June 2020, at a time of pandemic uncertainty, was Eazen Lee’s audacious way to defy…
I’m Looking Ahead—Per Celebrity Hairstylists, the Whisper Fringe Is Going to Be Major Come Autumn
The trend cycle has been noticeably condensed in recent years, compressing years- or decades-long movements into monthlong micro-moments that lose steam as fast as they’re conjured. We see it across…
Not Ready for Autumn Makeup Just Yet? Consider These Transitional Trends Instead
Maybe it’s because we spent the summer being spoilt with many above-30°C days here in the UK, but I’ve really been feeling the chill in the air lately. So of…
Not a Sweater—Hailey Bieber’s Favorite Pre-Fall Wardrobe Basic Makes Leggings Look the Coolest
If there’s one fashion girl to keep an eye on for comfort-meets-style outfit inspiration, it’s Hailey Bieber. Whether she’s grabbing coffee, taking a Pilates class, or tackling mom duties, her…
Florence Pugh on Method Perfuming and the Scent That’s Become Her “Invisible DNA”
On a cloudless spring afternoon in a terraced suite at Six Senses Rome, Florence Pugh sits on a bouclé sofa discussing the yeasty whiff of her dog’s feet. “It’s not…
Pack Away Your Sandals—These 5 Autumn Boot Trends Have Our Full Attention Right Now
With the end of one season and the start of the next, what we’re going to wear is front of mind as a fashion editor, and right now, I’m focused…