It’s safe to say that summer is nearly over. In true British form, the temperature has dropped and spells of rain are on the forecast for the foreseeable future. No…
I’m Picky About Bodycare, But These Under-$50 Staples Immediately Hooked Me With Their Luxurious Spa Scent
I’m a gal who loves her bodycare essentials. I’m religious about my routine because it’s just freaking nice to have a spa moment every night in the comfort of my…
Not Wedges, Not Pumps—This Is the New-Season Heels Trend Fashion People in Paris Are All Wearing
Despite only touching down in the French capital on Monday, Margot Robbie is ensuring her visit is as fashion-forward as the designs and denizens that call this place home. For…
Hold the Fluffy, Volumizing Mascara—This Micro Wand Somehow Makes Your Lashes Look Even Fuller
The fluffier and denser the mascara wand, the better the volume—at least that was the general consensus. Practically speaking, this makes a lot of sense, as bulkier brush fibers can…
This Viral Tote Is Suddenly Fashion’s Most-Wanted Handbag—and It’s Surprisingly Affordable
An occupational hazard of being a shopping editor is that I’m constantly exposed to the very best things to buy, which—unsurprisingly—means I’m also constantly tempted to spend far more than…
Stylish Women Have Quietly Started Wearing Their Jeans This Specific Way
Cuffed jeans have been quietly making their way back into the wardrobes of fashion people, but the 2026 version feels much sleeker than the rolled hems of years past. Instead…
I Blame Jacob Elordi—Here’s Why Every Man Is Suddenly Splurging on Designer Bags
Max Hurd is a Who What Wear UK Editor in Residence and London-based art director, tastemaker, interior stylist and creative consultant. A collaborator and advisor to leading luxury brands including…
The Lovely Mayhem of Madelyn Cline
Welcome to Beauty’s Night Out, a series dedicated to the need-to-know beauty conversations dominating the nightlife scene. Expect a first look at the latest trends, behind-the-scenes tutorials, and loads of…
Plaid For Fall Isn’t Groundbreaking, But These 30 Cool Plaid Pieces Are
Fall’s most popular print is back and better than ever. While it isn’t particularly groundbreaking, it is forever chic. And the cool girls of the fashion side of the internet…
It’s Almost Autumn—17 Cardigans From Zara, H&M and COS That Will Sell Out Before September
As we slowly come to terms with the fact that summer is drawing to a close (I know, I know), our sartorial attention is beginning to shift from expertly packed…