At Who What Wear UK we pride ourselves on being dedicated trend forecasters, and that means figuring out what people are going to want to wear a whole season in…
How Three Malaysian Labels Are Reimagining Urban Fashion
P-23 P-23 has been quietly reimagining how we envision urban fashion. What debuted as PirateProblems in June 2020, at a time of pandemic uncertainty, was Eazen Lee’s audacious way to defy…
I’m Looking Ahead—Per Celebrity Hairstylists, the Whisper Fringe Is Going to Be Major Come Autumn
The trend cycle has been noticeably condensed in recent years, compressing years- or decades-long movements into monthlong micro-moments that lose steam as fast as they’re conjured. We see it across…
Not Ready for Autumn Makeup Just Yet? Consider These Transitional Trends Instead
Maybe it’s because we spent the summer being spoilt with many above-30°C days here in the UK, but I’ve really been feeling the chill in the air lately. So of…
Not a Sweater—Hailey Bieber’s Favorite Pre-Fall Wardrobe Basic Makes Leggings Look the Coolest
If there’s one fashion girl to keep an eye on for comfort-meets-style outfit inspiration, it’s Hailey Bieber. Whether she’s grabbing coffee, taking a Pilates class, or tackling mom duties, her…
Florence Pugh on Method Perfuming and the Scent That’s Become Her “Invisible DNA”
On a cloudless spring afternoon in a terraced suite at Six Senses Rome, Florence Pugh sits on a bouclé sofa discussing the yeasty whiff of her dog’s feet. “It’s not…
Pack Away Your Sandals—These 5 Autumn Boot Trends Have Our Full Attention Right Now
With the end of one season and the start of the next, what we’re going to wear is front of mind as a fashion editor, and right now, I’m focused…
After Seriously Glowy Skin? Here’s Your Expert Guide to Exfoliating Acids
If you’ve ever stood in front of a skincare shelf wondering whether you should be reaching for glycolic acid, salicylic acid, lactic acid or something else entirely, then you’re not…
Not Ready for an Autumn Hair Transformation Yet? Consider These 6 Transitional Shades Instead
As we approach the end of summer, I’m getting that all familiar seasonal itch to switch up my hair colour. Whilst I’m excited to try some autumn hair colour trends…
Suddenly, Celebrities Are Over Denim and Track Shorts—This is the Shorts Trend They’re All Backing Instead
All of a sudden, I can’t help but notice that the track shorts I was writing about just last month have been suddenly sidelined in favour of a new, and,…