(Image credit: @nnennaechem) Shop Talk is a biweekly column dedicated to exploring the latest styles and trends to hit the internet. We’ll sift through new arrivals to bring you the…
It’s Here: The Coolest Pant Trend to Wear With Ballet Flats Right Now
If you’re ever in need of fresh ways to style ballet flats, Alexa Chung should be one of the first people you look to for inspiration. She’s been wearing them…
Not Sneakers, Not Ballet Flats: The Winter Shoe Trend It Girls Are Wearing With White Jeans Already
White-jeans season is far from over. In fact, it’s just getting started, according to many fashion people who believe they look even chicer in the colder months. There is something…
You *Could* Wear Jeans With Black Heels, But It Girls Know This Anti-Trend Color Looks Better
Daisy Edgar-Jones is currently in the middle of one of those press tours that breaks the fashion internet as she prepares for the release of Sense and Sensibility, which is…
5 WWW Editors Agree—These Autumnal Lip Liners Are the Must-Have Launch of the Season
The Who What Wear office is basically one big fashion and beauty potluck. As a team of shopping-obsessed editors, we’re constantly swapping product recommendations, be it the trend-forward pieces that…
In Case You Missed It: These Are The Best New Arrivals From Banana Republic, Madewell, COS, and Free People
As a shopping editor, I spend hours browsing the latest finds across a range of retail websites. This week, I’ve been so into the newest arrivals from Banana Republic, Madewell,…
Our Editors Have Spoken—These Are the 5 Beauty Brands We’ll Be Buying for the Next Two Decades
Shop in Shop is a monthly column dedicated to rounding up the latest arrivals, seasonal trends, and styles from our favorite brands and retailers. There are many things I love…
Black Pants and Sneakers Won’t Look Dated If You Wear Them With This Chic-Girl Accessory Trend
Not to say that black pants and sneakers automatically look dated by any means, but such a classic combination doesn’t necessarily look trend-forward automatically either. So if the latter is…
This Trouser Trend Is Everywhere—Julia Roberts Just Wore the Chicest High Street Version With Trainers
Sorry, jeans—for autumn/winter 2026, balloon trousers are shaping up to be the season’s chicest silhouette. Case in point: Julia Roberts, who stepped out in Paris pairing trainers with the voluminous,…
MobLand’s Mandeep Dhillon on Seraphina’s Powerful Style Evolution
On any given day in Hampstead, you might find a version of British actress Mandeep Dhillon walking around in what she cleverly describes as her “baggy and swaggy” attire. There’s…