Cuffed jeans have been quietly making their way back into the wardrobes of fashion people, but the 2026 version feels much sleeker than the rolled hems of years past. Instead…
I Blame Jacob Elordi—Here’s Why Every Man Is Suddenly Splurging on Designer Bags
Max Hurd is a Who What Wear UK Editor in Residence and London-based art director, tastemaker, interior stylist and creative consultant. A collaborator and advisor to leading luxury brands including…
Not Wedges, Not Pumps—This Is the New-Season Heels Trend Fashion People in Paris Are All Wearing
Despite only touching down in the French capital on Monday, Margot Robbie is ensuring her visit is as fashion-forward as the designs and denizens that call this place home. For…
Hold the Fluffy, Volumizing Mascara—This Micro Wand Somehow Makes Your Lashes Look Even Fuller
The fluffier and denser the mascara wand, the better the volume—at least that was the general consensus. Practically speaking, this makes a lot of sense, as bulkier brush fibers can…
The Lovely Mayhem of Madelyn Cline
Welcome to Beauty’s Night Out, a series dedicated to the need-to-know beauty conversations dominating the nightlife scene. Expect a first look at the latest trends, behind-the-scenes tutorials, and loads of…
Plaid For Fall Isn’t Groundbreaking, But These 30 Cool Plaid Pieces Are
Fall’s most popular print is back and better than ever. While it isn’t particularly groundbreaking, it is forever chic. And the cool girls of the fashion side of the internet…
It’s Almost Autumn—17 Cardigans From Zara, H&M and COS That Will Sell Out Before September
As we slowly come to terms with the fact that summer is drawing to a close (I know, I know), our sartorial attention is beginning to shift from expertly packed…
Not Stilettos—The Heel Style Taking Over LA, NYC, and Paris Right Now
There’s a noticeable shift happening in the shoe department, and it isn’t toward towering stilettos. Instead, fashion people are gravitating toward a heel that’s a little more understated but every…
Believe It or Not, Gen Z’s Latest Y2K Obsession Doesn’t Involve Clothes at All
Every so often, I stumble across a Gen Z microtrend so outlandish that I’m sceptical to share it with my fellow editors. And yet, thanks to this weekly column, I…
Everyone in Fashion Is Swapping Their Go-To Jeans for This Cooler Alternative
There’s no denying that jeans are a year-round wardrobe staple, but lately, I’ve noticed fashion people reaching for a different denim piece when they want their outfits to feel a…
